Parkdean Resorts is the UK’s largest holiday park operator with 66 distinct parks and an extensive freehold real estate portfolio with 3,500 acres of land in rural and coastal locations. They provide retreats for more than 3 million holidaymakers and 20,000 holiday home owners each year.
Comet Consulting have been PDR’s strategic Salesforce partners since 2018, guiding them through a consultation process before launching and implementing a variety of cross-functional solutions to streamline their entire Salesforce journey - from lead to leaver.
They were recently awarded three gold awards at the 2023 British Travel Awards for Best Company for UK Family Holidays, Best Company for UK Parks and Lodges Holidays and Best Company for UK Short Breaks Holidays.
Comet Consulting have partnered with PDR to build their Salesforce offering from start-to-finish, guiding on:
Offering a three-month critical consultation period to review the use of Salesforce vs other alternatives before starting any development work; ensuring Salesforce was the right tool for PDR’s unique requirements.
Undertaking a discovery process to understand PDR’s list of requirements, available tools and necessary services, before data architecting a model that was fit for purpose and built for growth.
Simplifying and streamlining a number of Salesforce products, including Sales Cloud, CPQ, Salesforce Billing, Service Cloud and Revenue Cloud as well as integrations with Sunsystems, Proactis, Verifone, Site Cause and Power BI.
Including inventory/stock management modules, a comprehensive and fully tailored insurance module, BAU support and continuous improvement and integration procedures, while also tailoring existing Salesforce modules to meet the specific needs of PDR’s internal functions.
“When we first partnered with PDR, they’d just gone through an acquisition, and as such, they had multiple systems that weren’t talking to each other,” Rob, Co-Founder of Comet Consulting explains. “They brought us in right from the outset, which allowed us to add valuable insights and build a system that’s fit-for-purpose - both now, and in the future.
“After a detailed discovery process, we started to streamline, automate and validate processes; getting different business units using the same procedures to make the company even more efficient. There were a number of integrations, custom builds and bespoke modules involved in this process, which would have been impossible to achieve with an out-the-box Salesforce package.
“Driving efficiencies and building foundations for growth is always great. But hearing about the impact these changes make on the everyday work of others in the organisation is pretty special too!”
If you’ve recently merged business functions and would like to use Salesforce to simplify your business processes, we’d love to take a look at your systems and see what’s possible.
This is a great chance to build solid strategic foundations, especially, if like PDR, you’re planning for significant growth in the coming years. Shoot us a message and we’ll organise a call.
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